Publication Design
This wordmark represents a hypothetical sports magazine with a different focus than other magazines in the same category. The wordmark needs to match the publication content in both style and tone, as well as typographic and design attributes.
The goal of bench is to spotlight the personalities and athletes behind sports and why they love the sports they play. It is meant to embrace the love of sports and leave the negativity and seriousness behind. The bench is where you get to truly know your teammates and who they are off the field.
bench concept statement:
bench is an inviting, open field of grass that is waiting to remind you what the meaning of “play” is and why sports are fun.
Wordmark Sketches and Typeface Exploration
Final Typeface
Changing Attributes
Final Wordmark
Publication Spreads
Table of Contents
Cover
Final Spreads
Spec Sheet
Animation
The objective of these animations is to be used as promotional pieces for an upcoming volume of "bench" in order to raise readers' interest and curiosity in the new release.
Wordmark
Publication Broadcast