Twelve Mile 500
Event Rebrand
A little history:
The Twelve Mile 500 is 15 mile lawnmower race that has been running annually since 1963, making it “America’s Oldest Lawn Mower Race”. The race is held every July 4th at Plank Hill Park in Twelve Mile, Indiana.
The Twelve Mile 500 is the Lions Club's main fundraiser for the year where proceeds go toward community projects and serves as a way for the small town and people from across the country to come together..
The Goal
Modernize and elevate the identity systems of the Twelve Mile 500 in a way that represents the fun, small-town community excitement the race brings while still giving “America’s Oldest Lawn Mower Race” the respect it deserves. Showcase the new visual identity in ways that are relevant to the Twelve Mile 500's racers and spectators.
Current Branding
Sketching
Narrowing It Down
Refinement
Primary Logo
Secondary Logos
Tertiary Logo
Poster
Truck & Trailer
Every trucker needs…
Racing Uniform
To hide grass stains and encourage farmer's tan.
Koozies
3D Modeled Championship Trophy
