
Bikeable
Bike Share Brand
Bikeable is a rental e-bike system and mobile app experience for local residents and employees of New Bremen. Designed for both short trips and full-day travel that provides a seamless, distance-based solution that reduces car reliance and supports connected, sustainable commuting.
This personal project done during my time at Crown Equipment Corporation and was completed collaboratively. Branding and visual design by me; UX design and system development by Leah Shah.
Logo Sketches






Digitized Sketches






Logo Iterations










Final Logo Mark

The final logo mark balances the the speed and futurism of the electric bike share system while keeping a classic automotive feel that will be more familiar to the small and historical town of New Bremen, Ohio.
Word Mark
Before: Input Serif Bold Italic

After: Sharper, quicker, more dynamic.

Lock-ups



Primary Colors

Supporting Type

Icons

In-app Reward Patches

In-app UI Brand Application


Other Brand Applications


