The Emu
Creature Mark with Interpretive Phrase
The Creature Mark is a graphic interpretation of a selected animal (the emu) using fundamental elements of design to communicate a number of unique physical, behavioral, and personality traits. Elements of design include point, line, shape, and type. I chose the emu because of its awkward shape and posture, persistent movement, and its curious personality.
Iterations
Final Creature Mark
Adding The Phrase
A custom phrase was written for the emu that evoked its overall character and was to be applied to the composition in a way that evoked both the creature and the phrase itself.
Scraggly and sizable in stature, the emu scurries splendiferously.
Final Creature Mark and Phrase
