Crown Equipment Evolve Project
DMI Awards Submission

DMI Design Value Awards

The Design Management Institute (DMI) is an international non-profit organization that hosts

The Design Value Awards. These awards recognize the value of Design and Design Management as a means to drive innovation, creativity, and agility. Award-winning initiatives are published in the global magazine dmi:Review.


Evolve Project

Crown’s design quality team worked closely with manufacturing to explore alternatives to manual part marking: UV Printing and Laser Etching. The initiative was driven by a desire to eliminate waste, enhance product quality, and support a more sustainable and flexible manufacturing future. 

Crown's Evolve Project initiative and the following poster and spread received an honorable mention at the DMI Design Value Awards 2025.

Project Mark Sketches

Project Mark Iterations

Final Project Mark

Additional Elements

Final Spread & Poster